The Disaster Playbook
Sale!The Disaster Playbook
Price range: $39.95 through $139.95
The only disaster prep system designed with you in mind. A complete set of tools for preparing, maintaining, and drilling.
⚡ Instant access to digital tools
⛑️ First responder-recommended
✅ Empowering and practical
⚙️ Foolproof step-by-step system
🎨 Gorgeous artwork and thoughtful design
🤓 Deeply researched by a team of nerds
🤡 Fun-forward and a little bit funny
💝 Created with love by humans for humans
🌱 Sustainably printed on recycled paper by union printers in the USA
The easy, step-by-step guide you need. No tin foil hat required.
With The Disaster Playbook, you will:

Create a comprehensive disaster plan that makes your family a competent team

Collect gear that will make a difference when you really need it

Plan ahead for special needs and mental health

Get smart about prep maintenance and drilling with specific checklists

Enjoy the process thanks to our fun design, corny jokes, and easy-to-follow checklists
Testimonial – Alan
Testimonial – Susan
Testimonial – Pete
Testimonial – Willow
Deep Dive Product Info – Modal
Playbook Product Info – Modal
Manual Product Info – Modal
Important Papers Info – Modal
Grab & Go Product Info – Modal
MoD Product Info – Modal
Emergency Buddy Product Info – Modal

The Disaster Playbook guides you through filling out your custom emergency plan, the I Will Thrive Manual.
You’ll create physical copies of your most essential information, and checklists for emergency scenarios.
A good emergency plan is a printed emergency plan.
The internet requires a working power grid…and disasters don’t mess around.
That’s why we created physical books that will be there when you need them. If you buy the digital version, please print them at home or a copy shop.

Dive in with Jen
Jen Heller is the creator of Here Comes the Apocalypse and The Disaster Playbook.
What’s Included

Disaster Basics
$110.00 $89.95
✓ The Disaster Playbook (PDF & print)
✓ 2 I Will Thrive Manuals (PDF & print)

Disaster Bundle
$210.00 $139.95
FREE SHIPPING IN THE US
✓ The Disaster Playbook (PDF & print)
✓ 2 I Will Thrive Manuals (PDF & print)
✓ Master of Disaster Fillable Form
✓ Bonus Sticker Sheet
✓ Bonus Sharpie
We did the research so you don’t have to!
And it was exhausting. So you’re welcome.
About Our Products

Nerd-
Approved
Our team went all the way down the preparedness rabbit hole (so you don’t have to) and broke the best practices into easy-to-digest chunks.

Created with Love
We want you to handle challenging times with grace & peace. Our tools plan for the emotional challenges that may lie ahead.

Wrapped in Style
If we have to prepare, let’s do it with flair. Our team of designers and illustrators have created sexy, artful tools to ease the path.

Laugh Along the Way
We’ve injected corny jokes into every nook and cranny, so you can giggle your way to resilience. Commence the eye rolling!

Print Is
Better
We have created physical products because digital records only work if you have power. A good disaster plan is a printed disaster plan.
We hate to be the bearer of bad news, but extreme weather is here to stay.
United States Billion-Dollar Disaster Events from 1980-2023 (CPI-Adjusted)

From NOAA National Centers for Environmental Information (NCEI): The history of billion-dollar disasters in the
United States each year from 1980 to 2023, showing event type (colors), frequency (left-hand vertical axis), and
cost (right-hand vertical axis).
Floods, wildfires, tornadoes. Every month sets new records. Even climate scientists are surprised by how fast our world is changing.
If you’ve been lucky enough to avoid extreme weather events, good for you! How long do you think your luck will last?


Disaster Basics
$110.00 $89.95
✓ The Disaster Playbook (PDF & print)
✓ 2 I Will Thrive Manuals (PDF & print)

Disaster Bundle
$210.00 $139.95
FREE SHIPPING IN THE US
✓ The Disaster Playbook (PDF & print)
✓ 2 I Will Thrive Manuals (PDF & print)
✓ Master of Disaster Fillable Form
✓ Bonus Sticker Sheet
✓ Bonus Sharpie
Explainer Videos
Think you’ve seen it all? These in-depth videos take you behind the scenes of every piece.
About the Creator
Hi, I’m Jen.
I set out to prepare my family for disasters after they started affecting me directly:
In 2017, my husband’s uncle lost his home in California’s Tubb’s fire. They barely escaped with their dogs. Four years later, my in-laws lost their home in the Dixie wildfire.
Preparing my family was a lot harder than I thought it would be. The problem? DIY disaster prep is incredibly boring and confusing. The solution? A system that makes it easy and more enjoyable!
Along with a team of comedians, researchers, and illustrators, I have used my branding expertise to break the preparedness process into easy-to-follow steps paired with corny jokes and illustrations. The resulting Disaster Playbook is a practical, task-based system that gives you the motivation and guidance you need to make effective plans, collect the right gear, and stay ready with drills and maintenance.
Prepping isn’t just for preppers anymore.
Real People Love Us
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“As a former consultant to FEMA, I have a lot of experience with disaster preparedness. The Disaster Bundle is phenomenal. It’s thoughtful, fun, and possible to chunk it out into smaller bits of work.”
Willow Brugh, Former ED of Geeks Without Bounds
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Pete on the Disaster Bundle
VERIFIED BUYER
As a first responder, I’ve been experienced tornados (multiple), hurricanes (multiple), floods (multiple), terrorist attacks, plane crashes and much, much more. Because of that I’m always working to prepare myself and my family for any possible situation.
Here Comes The Apocalypse is definitely the best resource I’ve found to help you prepare for most situations you might face. It’s easy follow, easy to understand, humorous at times, and gives you the foundation you need to be prepared.
Most resources out there are either incomplete, overwhelming or stress inducing. This is not and it’s made in a way that is easy to understand, follow and engage with whether you have a lot of experience in this world, or none at all. I’d give my highest recommendation to get and follow this guide and once you do, you and your loved ones will be prepared, be safer, and have much less to stress about.
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Raven on the Disaster Bundle
VERIFIED BUYER
I LOVE this approach to emergency/disaster planning! It’s well-researched, practical, artistically well-designed, and irreverent in just the best ways.
I already had most of the gear, but HCTA has helped me formulate an actionable plan with my whole family. I already feel the cortisol receding and I am grateful for this helpful guide.
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Queenie on the Disaster Bundle
VERIFIED BUYER
Absolutely fabulous, practical USEFUL advice along with humor which we’re going to need to laugh our way through disaster.
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Susan on the Disaster Bundle
VERIFIED BUYER
Comprehensive information on actual paper! Not some fluffy digital files that are all margins and repeat stuff. Her advice is down to earth and something you can build immediately to be ready NOW. You will be so thankful you bought this program.
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Gail on the Disaster Bundle
VERIFIED BUYER
I suck at writing reviews (especially glowing reviews, which you’ve definitely earned and deserve!)
I’m a safety geek (nearly 30 years working in biomedical research, responsible for some aspects of lab safety in 3 out of the 5 labs I worked in; was living in San Francisco when Loma Prieta hit.
Having another commonsense guide to triangulate from is wonderful. I think the only piece of “constructive criticism” I have is that, while I’m an adult and have an extensive “adult vocabulary” I do know a lot of folks who are much more genteel in their language and would appreciate something a little less salty…
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Cristi on the Disaster Bundle
VERIFIED BUYER
The light-humor approach makes a serious (possibly even anxiety inducing) topic so much easier to pour through. Thank you.
Last weekend I got together with my sister and we delved into round one of being prepared again. . . for the new season if our lives. Along with the apocalyptic planning we are organizing NOK (Next of Kin) Boxes in order to make our family member’s jobs of picking up the pieces after our deaths easier.
We have a great deal to get done and are just shifting priorities as needed and chewing each bite so we do not choke on the last.
Thank you for terrific, supportive, fun, and USEFUL preparation materials!
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Molly on the Disaster Bundle
VERIFIED BUYER
The info is exactly what I personally need. Your ability to make this subject even mildly entertaining, let alone hilarious and fun, is impressive.
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Christy on the Disaster Bundle
VERIFIED BUYER
From the basics to more involved planning. . . excellent!!!!
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K. Williams on the Disaster Bundle
VERIFIED BUYER
This product makes scary stuff less scary. I suggest this kit to anyone who wants a thoughtfully prepared method to organizing the literal chaos.
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Carol on the Disaster Bundle
VERIFIED BUYER
Jen combines a wicked sense of human with wickedly intelligent and well thought out strategies to keep you and your family safe during all types of emergencies! I couldn’t recommend this any more.
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BattleJAG on Digital Disaster Basics
VERIFIED BUYER
Fun, easy to digest, practical prepper advice–even for those of us who are new to prepping.
Great place to start your prepping journey!
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Caroline on the Disaster Bundle
VERIFIED BUYER
Fun for the whole family! We love it!
Thanks to the Disaster Bundle, my sweet sweet husband is spending his Saturday afternoon going through important documents and creating photocopies and a digital copy for our preparedness and like we’re realizing that we don’t know where the title to my car or my birth certificate are. It’s humbling to realize that my paperwork is not in order, but of course, knowing that today is much better than finding that out in the moment when we need those items so desperately.
These books are a blessing to my life. Thank you thank you thank you!
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Erin on the Disaster Bundle
VERIFIED BUYER
I am truly blown away. It’s out of this world and on so many levels. The thoroughness of the content, clever jokes, monstery design, so user friendly
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Ellen on the Disaster Bundle
VERIFIED BUYER
I am so impressed with the products! I am a planner and a worrier so I look forward to getting started!
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Alan on the Disaster Bundle
VERIFIED BUYER
I just finished writing in all the emergency locations, addresses and phone numbers. I’m feeling excited and more secure. I do wish I had read all the materials through once before I started filling them in. I’m grateful for this manual and more so with every passing emergency I see around the world.
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Molly on the Disaster Bundle
VERIFIED BUYER
My friend Jen makes the apocalypse fun! I have one of these Disaster Bundles and it’s laugh out loud funny. I love it!
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Judy on Disaster Basics
VERIFIED BUYER
The Disaster Playbook is very useful. Great illustrations!
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John on the Disaster Bundle
VERIFIED BUYER
I appreciate the effort, thoughtfulness, and creativity…The materials are comprehensive, engaging, and can help to make an often-overwhelming topic approachable.
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Robert on the Disaster Bundle
VERIFIED BUYER
great material. easy to follow, informative without the “weird” flavor you get from so many other preparedness sources. thanks!
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Terry on the Disaster Bundle
VERIFIED BUYER
Great kit. I’m using it to evaluate what I have already done and to make a plan for what I have left to get ready. The information is all good and well written.
Prepare your family with the Disaster Bundle
$139.95
$205 VALUE
FREE SHIPPING IN THE US
Our complete user-friendly system to prepare your family for disasters and emergencies. We did the research so you don’t have to. And it was exhausting, so you’re welcome.




















