The Disaster Playbook

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The Disaster Playbook

Price range: $39.95 through $139.95

The only disaster prep system designed with you in mind. A complete set of tools for preparing, maintaining, and drilling.

⚡ Instant access to digital tools

⛑️ First responder-recommended

✅ Empowering and practical

⚙️ Foolproof step-by-step system

🎨 Gorgeous artwork and thoughtful design

🤓 Deeply researched by a team of nerds

🤡 Fun-forward and a little bit funny

💝 Created with love by humans for humans

🌱 Sustainably printed on recycled paper by union printers in the USA

🧩 What’s included

Guaranteed Safe Checkout

Safe Checkout

The easy, step-by-step guide you need. No tin foil hat required.

With The Disaster Playbook, you will:

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Create a comprehensive disaster plan that makes your family a competent team

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Collect gear that will make a difference when you really need it

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Plan ahead for special needs and mental health

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Get smart about prep maintenance and drilling with specific checklists

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Enjoy the process thanks to our fun design, corny jokes, and easy-to-follow checklists

The Disaster Playbook guides you through filling out your custom emergency plan, the I Will Thrive Manual.

You’ll create physical copies of your most essential information, and checklists for emergency scenarios.

A good emergency plan is a printed emergency plan.

The internet requires a working power grid…and disasters don’t mess around.

That’s why we created physical books that will be there when you need them. If you buy the digital version, please print them at home or a copy shop.

Power outage before and after hurricane Helene

Dive in with Jen

Jen Heller is the creator of Here Comes the Apocalypse and The Disaster Playbook.

What’s Included

Disaster Basics

Disaster Basics

The Disaster Playbook (PDF & print)

2 I Will Thrive Manuals (PDF & print)

Disaster Deep Dive PDF

The Disaster Bundle

Disaster Bundle

About Our Products

Bunny rabbit peaking out of a hole wearing glasses

Nerd-
Approved

Our team went all the way down the preparedness rabbit hole (so you don’t have to) and broke the best practices into easy-to-digest chunks.

Smiling heart cartoon

Created with Love

We want you to handle challenging times with grace & peace. Our tools plan for the emotional challenges that may lie ahead.

Smiling Star Cartoon Wearing Sunglasses

Wrapped in Style

If we have to prepare, let’s do it with flair. Our team of designers and illustrators have created sexy, artful tools to ease the path.

Laughing Face

Laugh Along the Way

We’ve injected corny jokes into every nook and cranny, so you can giggle your way to resilience. Commence the eye rolling!

Print Is
Better

We have created physical products because digital records only work if you have power. A good disaster plan is a printed disaster plan.

We hate to be the bearer of bad news, but extreme weather is here to stay.

United States Billion-Dollar Disaster Events from 1980-2023 (CPI-Adjusted)

United States Billion-Dollar Disaster Events from 1980-2023 (CPI-Adjusted)

From NOAA National Centers for Environmental Information (NCEI): The history of billion-dollar disasters in the
United States each year from 1980 to 2023, showing event type (colors), frequency (left-hand vertical axis), and
cost (right-hand vertical axis).

Floods, wildfires, tornadoes. Every month sets new records. Even climate scientists are surprised by how fast our world is changing.

If you’ve been lucky enough to avoid extreme weather events, good for you! How long do you think your luck will last?

Earth full of disasters
Disaster Basics

Disaster Basics

The Disaster Playbook (PDF & print)

2 I Will Thrive Manuals (PDF & print)

Disaster Deep Dive PDF

The Disaster Bundle

Disaster Bundle

Explainer Videos

Think you’ve seen it all? These in-depth videos take you behind the scenes of every piece.

About the Creator

Hi, I’m Jen.

I set out to prepare my family for disasters after they started affecting me directly:

In 2017, my husband’s uncle lost his home in California’s Tubb’s fire. They barely escaped with their dogs. Four years later, my in-laws lost their home in the Dixie wildfire.

Preparing my family was a lot harder than I thought it would be. The problem? DIY disaster prep is incredibly boring and confusing. The solution? A system that makes it easy and more enjoyable!

Along with a team of comedians, researchers, and illustrators, I have used my branding expertise to break the preparedness process into easy-to-follow steps paired with corny jokes and illustrations. The resulting Disaster Playbook is a practical, task-based system that gives you the motivation and guidance you need to make effective plans, collect the right gear, and stay ready with drills and maintenance. 

Prepping isn’t just for preppers anymore.

Real People Love Us

Prepare your family with the Disaster Bundle

$139.95

$205 VALUE
FREE SHIPPING IN THE US

Our complete user-friendly system to prepare your family for disasters and emergencies. We did the research so you don’t have to. And it was exhausting, so you’re welcome.

The Disaster Bundle